The philosophy to "share ideas liberally" defies the age-old instinct to keep ideas secret. However, the creative person's tendency to jump from idea-to-idea-to-idea causes most ideas to die in isolation. Creative professionals should take every opportunity to communicate new ideas broadly, seek feedback, and develop a sense of accountability.

Yes, those really are square watermelons. My wife sent this picture to me and I ended up printing it as a reminder to get creative when a tough problem emerges at work.

If we want to be innovative and generate ideas that will benefit our lives we have to think. We need to brainstorm. And we need to relax so our minds can formulate.